Why is content key for small businesses?
Creating blogs is an excellent way to shorten your sales cycle. By giving your consumers all the knowledge that they need to know about your business, you are helping the consumer to navigate through the sales funnel quicker and easier.
Writing blogs ensures trust. If consumers feel that you are informative, they will begin to trust you. Consumers want to purchase from businesses who know what they are talking about, not only about the products that they are selling, but about the whole market in general. By building this foundation as a knowledgeable, trustworthy source, consumers are more likely to purchase from your business.
Blogs create more valuable content for your website meaning that people are more likely to spend more time on your website and become more familiar with the company. Blogs give you more flexibility to connect with customers on a personal level and share information about your business in a friendly personal tone.
Creating blogs on your website can also be beneficial for your social media platforms. If you are struggling to find things to post on your social media platform, why not post a link to your blog and drive more traffic to your website?
However, many businesses struggle to know what exactly to write about.
‘Why would anybody be interested in a blog about my team?’
‘Who cares what is going on in my business?’
Let me tell you, people do care! People connect with people, not businesses and creating these emotional connections with customers guarantees loyalty and builds better relationships.
Write blogs about something you are informed on. If you were a customer, purchasing from your business, what would you want to know? They ask, you answer.
The blogs don’t have to be directly related to your business or service. For example, an accountancy practice may post blogs about business growth or top marketing tips. Blogs are not there to sell. Blogs are there to inform.
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