Before a client becomes a paying customer, they start as a lead. Logic states, that the more prospective customers you have filling your sales funnel, the more paying customers you’ll get out of it. Every business wants paying customers, and to do that you must generate leads


It’s more damaging to have an out-of-date website than it is to have no website at all. 

Technology is evolving and, as consumers, we have no patience for websites that are complicated or take what feels like a light-year to load.  Once you’ve got your website up and running, don’t neglect it. Ensure that you are regularly conducting audits to check links work, loading speeds, optimisation, and navigation. 

Nobody wants to buy from a business that has a website that is difficult to navigate. It’s easier to do a quick google search and find an alternative.


Search engine optimisation, or SEO for short, is essential for generating new leads.  When searching on Google, the higher up your business appears, the more visitors you will receive. As we mentioned before, internet users have very little patience when it comes to searching online. If you don’t pay attention to SEO, your site could end up on pages 2 onwards which means you’ll have fewer visitors. Your chosen keywords need to ensure your site appears on the first page.

It can take a little bit of time to truly master SEO, but it’s worth doing to stay ahead of your competition.


Having lots of content on your website helps massively with SEO. Each blog, video or webpage creates the potential for your prospects to find you.  Keep your content informative and engaging to keep your prospects interested.

Not every prospect is ready to buy, so you must keep them engaged and nurtured with content marketing.

Your prospects should get something out of your content. The content should aim to educate and build trust and rapport with your target audience. It should focus on your brand values and create a need for your products or services.

Get this right and you’ll have a wealth of new leads that will be easier to convert.


As mentioned earlier, SEO can take a little while to bring results. Google Ads is a good strategy to focus on if you’re looking for a quick win.

Google Ads is an online advertising platform. You bid to display adverts that appear higher up the search results.

Google Ads can be a cost-effective way to bring more leads into your business. They are often used to promote the latest content such as events, webinars, and guides.  

Offering free content in exchange for prospective customer details means you can grow your database and expand your reach. Remember the more that goes in the funnel, the more that comes out the other side.

Once you’ve collected all of your contact details you can nurture these leads through content marketing and reach your prospects at the right time through email campaigns.


At least 85% of the leads generated won’t be ready to buy from your business within the next 90 days. That’s why it’s important to keep building the relationship with your prospects. Keeping in touch regularly and agreeing on future contact dates will give you a great start.

Strong relationships help to unlock future customers. Happy customers go on to tell their network about great service they receive, which often leads to client referrals.

Keep consistent in your approach to ensure the 5 strategies work for you.  Are you following the strategies already or can you tweak them slightly to yield greater results?

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Any questions?

If you’d like a meeting or a video call to discuss this, please get in touch with your favourite Liverpool accountant