It’s been a busy week, including my 20th wedding anniversary.

That’s right – Louise and I got married on 4 July 2003. Independence Day for some, but not for us.

We went out for a lovely meal on Tuesday night, and what could be more romantic than finding a business lesson in it?

We really did have a lovely meal. The food was great and the service excellent, but what also impressed me was the follow-up.

On Wednesday morning, I got an email to say that they hoped we enjoyed our meal and had a great time. And with a link to book a future meal.

About three hours later, I received another email, again thanking us for dining with them, hoping we’d had a great meal, and asking us to leave a review for them.

This was a really smart thing to do and, of course, something all of us should be doing in our businesses.

The first email was about following up with previous customers to see if they’d like to buy again. It’s easier to sell to someone who has already bought from you once…but sometimes they need a reminder from you to do so.

The second email was about asking for reviews because, when people are thinking of buying from you, they will check out your reviews on the internet.

And both emails were automated so that this restaurant could never forget to ask.

So, what are you doing in your business to automate these two really important things – keeping in touch with customers and getting reviews?

And it is a smart thing to automate this so it’s done on autopilot. You don’t have to think about it. It just happens in your sleep.

So here’s to another 20 years, but I’m sure we’ll be back at that restaurant long before then.