The Price Is Right

The Price Is Right

One of the quickest ways to adjust your profit, for good or bad, is to adjust your prices. However, many business owners underestimate the impact that even the smallest change can have on the bottom line. For example, you may be tempted to discount your prices, hoping...
The danger of discounting

The danger of discounting

One of the quickest ways to change your profit is to change your prices.The problem is that too many business owners don’t understand just how big an impact a small change can have…for good or bad.I was at an event recently where the dangers of discounting...