Getting marketing right is essential to the growth of any business. Watch our video to learn our top 5 marketing tips for small business owners.
PLAN
The key to getting yourself organised is planning. Plan to prepare or prepare to fail! Break down what you are going to do each month, allocate an owner and attribute hours/days to each task.
Set deadlines, this keeps the focus on the tasks in hand. At the end of each month, look back at what you have achieved and what is left to do.
CONTENT
Create engaging content in various formats, across different channels.
Some examples of the types of content you may want to consider are: blogs, infographics, white papers, case studies and even video; much like this informative video you are watching right now!
Not all content works on every channel, for example, infographics are great for social media, but you may want to save reports and whitepapers for email or for your website.
REFERRALS
Delighting and exciting your customers can be free marketing, in most cases anyway!
Keeping your customers happy means they are much more likely to tell their friends about the great service they have received, which could lead to a further sale for your business.
It’s important that you capture where the referrals are coming from and always reach out to your customers to say thank you.
FREE TOOLS
Not all businesses have to have a huge marketing budget, there are lots of free tools out there to get you started. Take graphics for example – a common misconception is that you need to hire a graphic designer.
There are plenty of online tools that you can use that provide templates to get you started, such as Canva. Of course, you may need a graphic designer for anything more complex, but why not use one of the free tools for social media, blogs or even email campaigns?
You will be in control, and can get something out quickly, whilst saving yourself some money.
STAY IN THE KNOW
Much like anything these days, it is important to know your craft.
Keeping up to date is vital to improving your engagement on any content you produce, especially on social media.
Using online resources such as Hubspot will provide new insight. The latest news stories, industry changes, seasons or online trends are a great place to start.
Keeping your company brand topical and your posts relevant is essential.
I hope that’s useful.
If you’d like to know any more, please get in touch with us.