Content marketing is a cost-effective and powerful tool to use when looking to grow your small business. But putting good content out there isn’t enough on its own to drive sales.

Unfortunately, many businesses produce excellent content marketing, but this fails to start conversations with prospective customers and clients. But what are the top 4 online marketing channels to start customer conversations?

BLOGS

Publishing blogs, if done correctly, can really drive a lot of traffic to your website. Blogs are a great way of expanding your reach through search engines. Blogs should be a valuable resource that entertains and informs your prospects and customers.

There are three ways to create blogs that help to start conversations.

The first one would be to end each post with a call to action. This helps to direct your prospective customer to get in touch.

The second would be to share your hard work! Get your article on as many social media sites as possible.

The third one would be to encourage readers to subscribe to your mailing list

SOCIAL MEDIA UPDATES

Many small businesses use social media to keep their business relevant. LinkedIn, Facebook and Instagram are great to actively engage with your ideal customer.

Social media allows you to create a personality for your business and build a brand. It’s also a really great way to gather market research. You can do this by creating polls and asking questions.

Keep your social media accounts updated. If a prospective client is looking for feedback or recommendations, they will often look on social media for this.

Twitter is filled with lots of healthy debates, so why not weigh in and see what your customers have to say too? Be careful and avoid anything too controversial. We’ve seen lots of businesses get in hot water for being too controversial.  Keep a close eye on trending hashtags and get involved

INFLUENCER MARKETING

There is a misconception that to use influencer marketing effectively, you must be a large brand. Lots of smaller businesses can still benefit from using influencer marketing to start conversations.

Influencer marketing has been on the increase in the last few years and has taken some small businesses viral!

Be careful when you select an influencer. Make sure that they share the same brand values and target audience, or it could be a waste of your hard-earned money.

It doesn’t have to be expensive. If your budget is small, you can still use this tactic. Many small businesses will work with micro and nano influencers with a  small following to increase brand awareness and gain trust. If this yields the results, you may want to consider increasing to macro or mega influencers.

The scale is as follows:

  • Mega – 1 million + followers
  • Macro – 100,000 – 1 million followers
  • Micro – 1,000 – 100,000 followers
  • Nano – fewer than 1,000 followers

Followers are not everything.  Be sure to check an influencers engagement rate before you work with them.  Unfortunately, anybody can buy fake followers these days

YOUR WEBSITE

Your website is often the face of your business. It needs to hold meaningful information that is helpful to your prospective customer.

Make sure that you have an FAQ section and a contact form to allow your prospects to reach you.

Many businesses want to provide additional support to both their clients and prospects by using chatbots. Chatbots can be managed either internally or outsourced to a virtual assistant, meaning you can answer wherever and whenever.

If you correctly use these 4 online marketing channels, you’ll be on to a winner. Starting a conversation with your prospects helps to build meaningful relationships and creates loyalty to your brand.

When you listen to your customers and answer their questions, you demonstrate that you are there to help. This puts you in a strong position when they are ready to buy.

Customer conversations could lead to sales opportunities. Make sure you are leveraging these 4 powerful online marketing channels today.

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Any questions?

If you’d like a meeting or a video call to discuss this, please get in touch with your favourite Liverpool accountant