Pricing is one of those topics that sounds simple… until you actually have to set your prices.
Charge too little and you end up busy, stressed, and wondering why there never seems to be cash left at the end of the month. Charge too much (or charge the right amount in the wrong way) and sales slow down.
The truth is that most pricing problems are not really pricing problems. They are clarity problems.
In our next Profit Expert Live Web Event, we will walk you through 10 practical pricing strategies. They are straightforward, real-world ideas you can apply whether you sell products, services, or a mix of both.
We will cover:
- How to sense-check your costs and margins so you know what you must charge to be properly profitable
- How to look at competitors without falling into the trap of undercutting
- How to understand what customers value so you can charge for outcomes, not effort
- Loss leaders and smart entry offers that bring customers in and create profitable follow-on sales
- Tiered pricing (good, better, best) so customers self-select and your average sale increases
- Anchoring so your ideal option feels like the obvious choice
- Captive product pricing and add-ons that lift profit without extra marketing spend
- Freemium offers that generate leads and convert the right customers
- Premium options for customers who want the best, fastest, or most done-for-you solution
- How to increase perceived value so you can charge more and still feel fair and confident
This is a practical session. You will not get jargon, fluff, or theory. You will get examples, clear explanations, and a simple checklist to review your pricing after the session.
Details:
Wednesday 25 February 2026
10.00am on Zoom
45 minutes plus Q&A
Free to attend (registration required)