Most small businesses lose opportunities as they do not understand what ‘good’ marketing is. Watch our video to find out the five top marketing tips that you should be using to practice ‘good marketing’.
Market Research
Firstly, do your market research to define who your target market is and understand what they want from your business.
It is key, that when conducting your market research, you understand how you can differ from your competitors and their services or product offerings.
This can potentially mean that you should investigate expanding upon your current products or services as this will be beneficial for you to stand out on the market and create your unique selling point.
Therefore, if your competitors offer a free telephone consultation, you might also offer this but additionally offer a free face- to-face consultation.
Positioning of your brand
Secondly, to create your ideal positioning, you should centre this around what you want the marketplace’s perception to be of your brand.
Your positioning should be different and better than your competitors.
Therefore, using the previous example of offering a face-to-face consultation as well as telephone to fit around the client’s needs.
This will allow customers to identify not just what you do, but why you are the best fit for them.
If a business effectively understands and advertises their brand positioning this will result in a rise of enquiries and calls.
Be personal
Sometimes advertising just isn’t enough and customers want a personal experience and want to meet face-to-face before purchasing your product or service.
So, offer potential clients the opportunity to come in for a chat or simply take the time to have a phone call with them.
Let them understand you and your business, as essentially it is all about the time and effort you put in to getting to know your clients.
If they decide to come in to the office to meet you, offer something personal and different that will make them remember your brand.
It will promote that your business is not just mediocre.
Even by just taking the time and effort to meet the client at reception, rather than just waiting for them to knock at your office door, demonstrates that you care.
Promoting your market positioning effectively
This can be done through many forms of advertising such as; leaflets, google AdWords, ads in newspapers, newsletters and signs.
Newsletters and leaflets are an easy option to create a personal approach, just by simply posting it to them and including their name throughout so they know that it is personal to them not just sent out to one mailing list, this will make them feel special and important.
Social media is an effective and affordable way to promote your product and service.
This is a great way to attract your target audience by posting regular pictures on Facebook, Linkedin, Instagram and Twitter.
Network to enhance relationships
For small businesses especially, creating and building a personal relationship is key to enhance customer relationships.
Look at local networking events that fit in with your business and register to attend them.
Create a pitch and have business cards available and make sure to promote your businesses and services whenever the opportunity presents itself.
Introduce yourself to other local business owners and get to know them as this can be beneficial for referrals and gaining expertise on the effectiveness of other marketing methods.
Summary-
In summary, market research, positioning your brand, being personal, promotion and networking are essential easy marketing tips that you should consider.
I hope you found this useful, if you have any questions then please get in touch with us.